In today’s rapidly evolving business landscape, B2B (business-to-business) commerce has emerged as a powerful force reshaping how companies purchase goods and services. What was once a domain dominated by face-to-face interactions, lengthy negotiations, and complex procurement processes has transformed into a streamlined, digital-first environment.
Sales personnel are at the forefront of this dilemma between technology and the human touch.
The pandemic has definitely increased the digitization of businesses; companies have stepped up their digital footprint to keep up with industry standards.
The villages of Rural India have a share of more than 35 percent to supplement the total FMCG market alongside that of urban areas. Key factors play a part in Rural growth development that FMCG brands must focus on for the foreseeable future.
The Ukraine-Russia war has made it very difficult for FMCG brands to keep functioning as they have before. The consequences of the escalation increasing to such an extent were unforeseen and have put major FMCG players in a tight spot.
Brands and the Olympics have had a long history of partnership. To put their best foot forward, FMCG giants also put their creative and marketing units into making the best out of the games.
The Fast-moving consumer goods or FMCG industry is one of the ever-expanding and innovating industries to exist in the 21st century.
Covid-19 was declared a Global Pandemic for the whole world on 11th March, 2020. Since then, it has become the single largest disruption factor of International concern.
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